Hamilton Herald Masthead


Front Page - Friday, February 9, 2024

A deeper look into the Realtor’s value

People often ask me, “Why should I use a Realtor when I can save money by selling my house on my own?”

I know this question can be frustrating for Realtors, and I understand people often underestimate a Realtor’s role in a home sale. Some might even wonder if Realtors are truly worth the compensation they receive.

The National Association of Realtors recently published a list titled “179 Ways Agents Who Are Realtors Are Worth Every Penny of Their Compensation.” So, throughout 2024, I plan to delve deeper into “179 Ways” to spotlight the complexity of buying or selling a property and why the Realtor is essential.

Here goes!

Make an appointment with the seller for a listing presentation

This first step might appear to be simple, but it’s more complicated than it seems. This crucial measure can be challenging, given everyone’s busy schedule in today’s world. However, it’s not only about finding a convenient time but also about initiating a professional and personal connection.

Unless it’s a referral, Realtors build these relationships over time, and this meeting is the beginning of the journey toward understanding the seller’s goals, expectations and unique circumstances. This initial appointment also allows the Realtor to demonstrate their dedication and expertise, which will reassure the seller that they’re in capable hands.

Send the seller written confirmation of the listing appointment and call to confirm

Once a Realtor confirms the appointment with their seller, quickly sending a follow-up email or text is essential. This written confirmation showcases a Realtor’s professionalism and ensures all parties are on the same page regarding the details of the appointment.

However, the communication doesn’t end with an email or text. A follow-up call to reconfirm the appointment adds a personal touch and demonstrates their commitment to the seller.

It also allows for any last-minute appointment changes or questions to be addressed, reassuring the seller that their needs are the Realtor’s top priority. This proactive approach sets the stage for a successful listing presentation and instills confidence in their Realtor’s abilities.

Review pre-appointment questions

This step is more than a checklist – it’s the key to unlocking valuable insights about the seller and their property. This review of questions enables the Realtor to tailor the listing presentation precisely to the seller’s needs and anticipate potential challenges to address them proactively during the meeting.

Reviewing these questions demonstrates the Realtor’s commitment to providing a personalized and effective service, setting a solid foundation for a successful collaboration with the seller.

Research comparable listed properties

Realtors can research all comparable properties listed in their seller’s area. This meticulous investigation goes beyond simple data collection to involve an in-depth analysis of similar properties on the market.

Realtors can gain valuable insights into the competition, pricing trends and unique selling points of each property by analyzing these other listings. This research equips them with the knowledge they need to effectively position their seller’s property and stand out in the market.

It’s not just about gathering facts and figures, it’s also about creating an effective strategy for highlighting their client’s property among the competition, leading to a successful sale.

Research sales activity from the local broker marketplaces and public records databases

For a Realtor to complete the comparable analysis, it’s essential they subscribe to and cover the associated fees for access to the local broker marketplace, commonly known as the multiple listing service (MLS).

The MLS serves as a central hub for aggregating property listings from various Realtors and brokerage firms into a unified database. This comprehensive platform equips Realtors with up-to-date information on local sales activity and access to public records databases.

Utilizing the MLS is instrumental in furnishing Realtors with the essential data required to make well-informed decisions regarding property pricing and negotiations, and to keep abreast of prevailing market trends.

We’re just getting started on “179 Ways,” yet the multifaceted roles of Realtors are already evident, and emphasize that their value extends far beyond what meets the eye.

I’ll highlight more of “179 Ways” throughout this year. In the meantime, be assured that Realtors are dedicated professionals committed to navigating the complexities of real estate transactions with expertise, ensuring their clients’ success in buying or selling their properties. That’s Who We R.

Founded in 1912, Greater Chattanooga Realtors is the voice for real estate in Greater Chattanooga. A regional organization with more than 2,700 members, Greater Chattanooga Realtors serves Hamilton and Sequatchie counties in southeast Tennessee and Catoosa, Dade and Walker counties in northwest Georgia. The association is one of approximately 1,100 local associations and board of Realtors nationwide that comprise the National Association of Realtors. Greater Chattanooga Realtors owns and operates a multiple listing service that is one of approximately 600 MLSs in the country and that services more than 3,000 users. Local association membership is composed of Realtors servicing the Greater Chattanooga area and specializing in a variety of disciplines, including appraisal, commercial, industrial, land, multi-family, property management and residential. Working alongside Realtors are our affiliate members, who represent related industries in sympathy with the objectives of the association. Our affiliate members include mortgage lenders, home inspectors, title and closing services, pest inspection and control and insurance.