Hamilton Herald Masthead


Front Page - Friday, February 2, 2024

Enhancing service through tech tools

In this fast-paced world of real estate, technology has become an indispensable ally for Realtors. According to the National Association of Realtors’ Realtor Technology Survey, technology tools are not just a convenience but a vital asset, with Realtors finding them useful in streamlining their business processes and enhancing their services.

As the industry continues to embrace digital solutions, this insight from Realtors themselves offers a compelling narrative of how technology is reshaping the way they operate and engage with clients. Looking back over the last 12 months, Realtors responding to the survey ranked these three tools as the most impactful on their business: eSignature (79%), lockbox and showing tech (66%) and Cloud storage (48%).

eSignature allows Realtors to meet consumers where they are, literally, and the convenience of signing agency agreements, contracts and disclosures without having to meet in-person every step of the way. Also, the Realtor can immediately send those fully executed documents to keep all parties in the loop with each step, from listing presentation offer, contract, inspection and closing.

Electronic lockboxes allow Realtors to secure and access keys to listed properties, and access data about each time a lockbox is opened. Related to the lockboxes are the ease of booking showings online. In Greater Chattanooga, Realtors can set up the showing service to notify sellers via call, text, or email if they wish to be part of the showing confirmation process. Also, the showing service provides data about who showed the property and any feedback provided.

Cloud storage has redefined the way real estate professionals store, access and share crucial information. By leveraging the power of the cloud, Realtors can bid farewell to the limitations of traditional storage methods such as physical servers or hard drives. Instead, they can securely store their data on remote servers, accessible from anywhere with an internet connection.

This accessibility is a game-changer, allowing Realtors to retrieve essential documents or property information on the go, whether they’re in the office, at a client meeting, or even traveling.

This study also covered artificial intelligence. AI is rapidly transforming the real estate industry, and Realtors are recognizing its potential to revolutionize the way they work and interact with clients. As AI continues to evolve, Realtors are proactively seeking to understand its impact on their business and the service they provide to their clients.

One of the ways Realtors are learning about AI is through educational programs and training sessions. Many real estate organizations and associations offer workshops, webinars and courses focused on AI in real estate.

Greater Chattanooga Realtors will be teaming up with the Huntsville Area Association of Realtors to host the second annual Elev8 Realtor Tech Conference (April 11-12). This tech conference event is designed for real estate professionals looking to stay ahead of the curve in this ever-changing world of real estate technology. Be on the lookout for more details and registration information.

These surveys offer a glimpse into the current connection of technology and real estate professionals, revealing the tools they currently use and hinting at future trends. As technology continues to advance, these insights provide an exciting preview of what the future holds.

By watching the development of tools over time, Realtors can gain valuable insights into their potential advantages, making them indispensable assets for real estate professionals aiming to stay ahead and deliver top-notch service to their clients. That’s Who We R.

Founded in 1912, Greater Chattanooga Realtors is the voice for real estate in Greater Chattanooga. A regional organization with more than 2,700 members, Greater Chattanooga Realtors serves Hamilton and Sequatchie counties in southeast Tennessee and Catoosa, Dade and Walker counties in northwest Georgia. The association is one of approximately 1,100 local associations and board of Realtors nationwide that comprise the National Association of Realtors. Greater Chattanooga Realtors owns and operates a multiple listing service that is one of approximately 600 MLSs in the country and that services more than 3,000 users. Local association membership is composed of Realtors servicing the Greater Chattanooga area and specializing in a variety of disciplines, including appraisal, commercial, industrial, land, multi-family, property management and residential. Working alongside Realtors are our affiliate members, who represent related industries in sympathy with the objectives of the association. Our affiliate members include mortgage lenders, home inspectors, title and closing services, pest inspection and control and insurance.