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Editorial


Front Page - Friday, October 19, 2018

Gearhiser, Peters, Elliott & Cannon rebrands with new logo




Gearhiser, Peters, Elliott & Cannon announces the launch of a new logo and brand identity for the iconic 44-year-old Chattanooga law firm.

The branding effort was spearheaded by firm member, Beverly Edge, in consultation with local advertising agency, Southside Creative.

Founding member Wayne Peters says, “It was time to develop a logo which reflected the characteristics of our firm: a firm that’s built on a strong and solid foundation but is also progressive and forward looking.”

Gearhiser, Peters, Elliott & Cannon was founded on July 1, 1974 by Charles Gearhiser, Sidney Carpenter and Peters with a charter declaring their intent to “join hands, hearts, minds and talents in the practice of law.”

The firm has 11 attorneys who represent clients in the areas of litigation, business, corporate and tax law, personal injury, estate planning and administration, banking, commercial, bankruptcy and environmental law.

Source: Gearhiser, Peters, Elliott & Cannon