Hamilton Herald Masthead Hamilton Herald

Editorial


Front Page - Friday, November 23, 2018

Adwerx helps Realtors boost marketing strategy, NAR says




The more than 1.3 million members of the National Association of Realtors now have access to an exclusive benefit through the digital advertising platform Adwerx, in partnership with NAR’s Realtor Benefits Program.

“When I became CEO, I promised our members that we would bring technology inside the NAR tent to benefit Realtors, not work against us,” says NAR CEO Bob Goldberg. “The announcement of Adwerx as the latest REALTOR Benefits Partner is the type of partnership that fulfills this vision.”

NAR’s strategic investment arm, Second Century Ventures, selected Adwerx for its REach technology accelerator program in 2017. The Adwerx advertising platform provides a simple way for Realtors to build awareness surrounding their real estate business, win more referrals, and promote their seller’s listings to a group of targeted homebuyers.

Adwerx’s technology enables advertisements to target and follow local prospects as they use mobile apps and Facebook, and browse the web on sites like realtor.com, other home search sites and premium non-real estate websites.

Through the partnership, every NAR member will now receive 15 percent additional impressions on newly purchased and renewed Adwerx campaigns.

The following products are available in Adwerx’s suite of offerings for agents and brokers:

Ads for Listings enables agents to target potential home buyers within a specific radius of the home’s address to people engaging in behavior indicative of moving, such as looking at listings online or researching moving companies.

Ads by Zip Code helps agents break into established markets by delivering their ads to people who are thinking about buying or selling in target market areas.

Ads for an agent’s Sphere of Influence keeps them top-of-mind with a targeted digital ad campaign that reaches their most important contacts.

Source: National Association of Realtors