Editorial

Front Page - Friday, September 24, 2010

Real Estate Facts

Auditioning for the stage

Elwynn Schwartz

A “staged” home always makes an impression on buyers, and it’s a marketing tool you should consider, particularly if you’ll be moved out of your home while it’s listed for sale. Your real estate agent may already have connections to staging professionals, but if you’re going to conduct your own interviews, here are some points to cover.
First, it’s an absolute must to meet in person and to see their portfolio. Many stagers often have specialties, so you’ll want to know what experience they have preparing your type of home, and working with listings that are in your selling price range. You want to be sure that the furnishings and decor that they provide are appropriate for your setting.
Next, focus on the stager’s training and background. Since this realty-related industry is largely unregulated, you’ll need to ask if they have been trained, and if they have any certifications. If the stager you’re interviewing also has some background in real estate, that’s a bonus, because there’s more to marketing your home than interior appeal, and any other ideas they can bring to the table won’t hurt.
Ultimately, it may be simpler for you to just ask your real estate agent for recommendations, because it’s likely that the agent has already screened stagers for skill and professionalism, and can make a perfect match for your needs.
Elwynn Schwartz is the owner of Chattanooga Real Estate Consultants and may be reached at 423-894-3050.

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