If it was easy, everyone would be doing it. But it’s not, so you’re on your own. Think of it as a challenge. Seriously, you’ve never known a roadblock you couldn’t go around, no fence you couldn’t climb, no chasm you couldn’t jump.
It’s true that nothing’s ever as easy as it could be, but, as author Larry Silverstein states in the new book “The Rising,” when did that ever stop you?
If it weren’t for his wife’s insistence, Silverstein would be dead.
On the morning of Sept. 11, 2001, he had a dermatologist’s appointment that he’d wanted to cancel but his wife urged him to keep. So he did, and instead of being at his regular table at Windows on the World in the North Tower of the World Trade Center that morning, he watched those towers fall from his Manhattan home.
His ties to the World Trade Center began in the late 1970s.
Silverstein was a broker for office leases and a “rather small” property developer when he landed a construction contract for the “last... piece of land in the World Trade Center complex.” He was excited, but it would mean years of wrangling through several political administrations, fundraising efforts and quite a bit of risk on Silverstein’s part to finish the project. More than once, the building’s construction was under question.
By 1986, Seven World Trade Center was finished, but Silverstein was not. On July 24, 2001, he stood for a photograph in front of the complex with a large symbolic set of keys in his hand, to celebrate his new ownership of the leasehold on the World Trade Center.
Weeks later, the towers were attacked by terrorists and, like most Americans, the Silversteins watched the World Trade Centers collapse. He vowed the next morning to rebuild, but that, too, proved to be easier said than done. There were insurance issues to deal with, fundraising, contracting, developing and more politics.
There was definitely a need for what Silverstein envisioned. People seemed excited. He just had to build it.
If you’re of a certain age, you undoubtedly remember where you were when the Twin Towers fell. Silverstein says the terrorist act affected people from around the world. In “The Rising,” he writes about that day and about what happened in constructing the buildings themselves, before and after.
Covering more than 50 years of legalities, politics, business and finances, this book is rich with detail that goes beyond the doggedness of constructing buildings. On the other hand, this book is overloaded with detail that goes beyond the doggedness of constructing buildings.
One aspect is entertaining, if you’re the right business-minded reader. The other perception could be unbelievably dull, especially if you want the tower’s story without the nitty-gritty of legalities, politics, business or finance.
If that’s the case, go into this book with a willingness to skip pages. You have full permission. Yes, “The Rising” can be thrilling and almost fun to read. It can also be a not-so-easy book to stick with.
Terri Schlichenmeyer’s reviews of business books are read in more than 260 publications in the U.S. and Canada.