Hamilton County’s new Kona Ice truck blends entertainment and frozen treats into an experience unlike any other in the area, says its owner, Kyle Elrod.
“When our customers get a glimpse of the decked out truck and its vibrant colors, the looks on their faces say it all,” says Elrod, who joins his wife, Dei, as the entrepreneurs responsible for the launch of their third Kona Ice truck in the Bradley County and Chattanooga area. The Elrods have been in Hamilton County since 2010.
The Kona Ice escape begins as the sounds of tropical calypso music fill the air at each event and group gathering. The fun continues as all in attendance get their cups of freshly shaved ice and then help themselves to any of the ten tastes on the truck’s Flavorwave, a dispensing system in which individuals select from one or more of the flavors to pour over their snow.
“It’s an opportunity to kick back, let your hair down and just get goofy for a few minutes,” said Kyle. “Kids go crazy, and we see adults getting just as into it as the young ones. We’ll even throw a few leis or Kona t-shirts on our customers, and send them home with a Kona Ice cup.”
Equally as appealing about the launch of Kona Ice in Hamilton County is its philanthropic commitment to the communities. The Elrods are continuing Kona Ice’s tradition of donating thousands of dollars each year to local school groups, sports teams and community organizations. As the Elrods book events with these groups, they pledge to give back a percentage of the proceeds from each stop. As of June 2013, the Elrods have given back over $75,000. Nationwide, Kona Ice has donated more than $10 million dollars.
“The Elrods share our passion for giving back,” said Tony Lamb, founder and president of Kona Ice, who created the concept after witnessing the trepidation on his daughter’s face during a visit from an old, rusty ice cream truck. “We want to engrain Kona Ice into the fabric of the towns where we live, work and have families. Returning a portion of what we earn back to the groups helps ensure that they continue to make a positive impact on the lives of our friends, neighbors and family members.”
Beyond fundraisers, popular spots for Kona Ice stops in Hamilton County and Chattanooga include birthday parties, corporate events and neighborhood socials. The Elrod’s truck also maintains regular weekday and weekend routes. To learn more, contact Elrod at 423-402-1811 or kelrod@kona-ice.com.
Source: Kona Ice