Hamilton Herald Masthead

Editorial


Front Page - Friday, August 5, 2011

Real Estate Facts


Learn from their mistakes



Want to increase your chances of a quicker sale at a higher price? When it comes to real estate transactions, you need representation! A recent survey of 1,000 homeowners reports that of the 83 percent who used a real estate agent to sell their home, 60 percent were successful.

Compare that to the 17 percent who were unrepresented and only successful 39 percent of the time. Even more telling is the revelation that 83 percent of those who bought a home worked through a brokerage. Simply put, For Sale By Owner properties are less likely to attract buyers who work with agents. Obviously, agents work with other agents, who already have a long list of suitable properties to match the needs of particular buyers. If you are trying to compete on your own against that kind of inventory, you’ll soon understand why you yourself would want representation.

Your level of satisfaction is greater, too, when you have a professional on your side. Of those homeowners who enjoyed a sale through the efforts of a real estate agent, nearly 90 percent said they would use a professional’s services again. And those who tried to sell their homes “By Owner”? A quarter of them ended up contacting an agent for help in the end. Don’t waste time and money when you can make your first step the right step – use a professional!

Elwynn Schwartz is the owner of Chattanooga Real Estate Consultants and may be reached at 423-894-3050.