Tractor Supply Company, in partnership with National 4-H Council, recently announced the record-breaking fundraising results of its spring 2014 Paper Clover Campaign. Tractor Supply Company, the largest retail farm and ranch supply store chain in the United States, raised $787,769 during the 12-day national in-store fundraiser, breaking the record for most monetary donations during the four-year collaboration. Tractor Supply has raised almost $4 million for 4-H programs across the country through Paper Clover Campaigns in just four years.
Shoppers at Tractor Supply Company and Del’s Feed and Food Supply stores had the opportunity to purchase paper clovers between April 23 and May 4 for a $1 or more during checkout. Seventy percent of the funds raised benefit state and local 4-H youth development program activities, such as local camps and after-school programs, and granted scholarships for 4-H youth in the communities where Tractor Supply and Del’s stores are located. Thirty percent of the total funds are donated to National 4-H Council to help connect more young people across America to 4-H youth development programs.
“This spring’s Paper Clover Campaign was a huge success thanks to our customers,” said John Wendler, senior vice president of Marketing for Tractor Supply Company. “We exceeded our goal, and we couldn’t have done it without them. These campaigns give us the opportunity to enhance our store’s communities and provide support to our valued partner in National 4-H Council and its local programs.”
“We are thrilled with the result of our spring Paper Clover Campaign,” said Jennifer Sirangelo, president and CEO, National 4-H Council. “Through this important relationship with Tractor Supply Company, we raise the necessary resources to empower 4-H educators across many local communities in the United States to make a positive impact in the lives of more young people.”
Tractor Supply Company and National 4-H Council now look ahead to their fall Paper Clover Campaign, set for Oct. 8-19, 2014.
Source: Tractor Supply Company v