The final phase of the River City Company’s banner refresh program has wrapped up in the city center district, giving Chattanooga’s downtown streetscape a colorful update.
The culmination of a multi-year effort, the newly installed banners showcase the work of local artists and mirror the character of each unique downtown district, says Emily Mack, president and CEO of River City Company.
“It’s beautiful to see the refreshed banners across all of our downtown districts. Each one is unique and highlights the iconic features, places and experiences that can be found within its blocks.”
Originally launched in 2009, the River City Downtown Banner Program was designed to enhance the visual appeal of the city’s core while welcoming both residents and visitors. In 2023, River City Company opened the door to community artists through a citywide call for submissions, drawing more than 100 applicants.
The final installation, completed in April, features the work of Chattanooga-based artist Angie Vasquez, whose banner design now hangs in the city center district. Vasquez drew inspiration from personal moments spent in the heart of the city – evenings at Miller Park, meals with friends at Pickle Barrel and Tupelo Honey, and walks beneath the district’s signature green street lamps.
”I wanted to capture the charm and energy that make this part of downtown Chattanooga special,” says Vasquez. “Seeing the banners up around the city felt surreal.”
Vasquez received a $1,500 stipend funded by the Tennessee Arts Commission for her work. The selection and review process was a collaborative effort involving members of the city of Chattanooga’s Office of Arts, Culture and Creative Economy, EPB, the Downtown Chattanooga Library, the Tivoli Theatre and the Chattanooga Tourism Company.
Carmen Davis, senior director of the Office of Arts, Culture and Creative Economy, says the program impacts both artists and the broader community.
“The River City Downtown Banner Program creates opportunities for local artists to be seen, celebrated and connected to daily life in our city. These banners transform the streets of downtown into a dynamic gallery, reinforcing the fact that creativity is the driving force of Chattanooga.”
The new banners are expected to remain in place for at least three years, with the next refresh cycle scheduled to begin in the Southside district in 2027.