As a CEO, you need to elevate your mindset and obsess about getting more from your current resources and efforts. You must ask yourself and others better questions. You must start to ask yourself, “How can our business get greater results from every action we take, every expenditure we make, every effort we expend, every relationship we have?” Avoid status quo like a deadly virus. You must embrace fully the philosophies that, “good enough never is” and “we can always do better”.
Optimization (also known as leverage) is a mindset of maximizing your results while simultaneously minimizing the amount of time, effort, risk, money, and energy you expend. It’s all about getting greater productivity, performance, profitability and payback from your ideas, assets, knowledge, systems, processes, practices, people and opportunities. Overlook nothing; leverage opportunities are everywhere.
Optimization is all about using your mind and limited business resources in new and better ways. It’s about using your creative intelligence as an incredible force to increase your sales, customer satisfaction, profits, quality, etc. Optimization is about freeing yourself and your organization from limiting beliefs, the “we’ve always done it this way” attitudes, and established industry practices. Optimization is searching for opportunities within and without your company where the application of focus or force will yield substantially multiplied results. For example, if you start using telephone calls to follow-up your direct mail campaigns, you may multiply your sales results by staggering amounts.
Just as a tire jack can lift the tremendous weight of a car for a tire change, so too can the strategy of optimization help you significantly lift your company’s revenues, improve operations, and lighten your daily load. A lever, fulcrum and slight force can lift significant weight if you know how to use these tools. Learn about leverage so you can begin to elevate and optimize your business results.
To master the art of optimization, you need to adopt an opportunity mindset. To leave the status quo behind, you need to ask continually the following types of questions:
• What is the best and highest use of our time, talent, and treasures?
• What resources are we underutilizing?
• How can we maximize our returns/output and minimize our input?
• How can we work smarter, not harder?
• Which strategies will give us super-sized results?
• What processes or departments within our business are under-performing?
• What past or current relationships could we more fully leverage (i.e. customers, employees, vendors, suppliers, advisers, etc.)?
• What other industries could provide us with some innovative best practices?
• Where are the hidden opportunities within our business, our employees, our suppliers/vendors, our business partners, our customer base, our competitors, and our business processes?
• How can we get a greater return/payoff using the least amount of money, time, risk, etc?
• How can we be more effective, more productive?
• How can we get better every day in every way?
• What suggestions from our customers should we pursue first?
Expand your mind and your leadership potential, and your business and opportunities expand exponentially. The more you grow as a leader, the more your business grows as a market leader. Think optimization, not status quo.
“What lies behind us and what lies before us are tiny matters compared to what lies within us.” – Ralph Waldo Emerson
Rick Brines is owner of The Growth Coach of Chattanooga. He can be reached at 423-886-6095 or r.brines@thegrowthcoach.com.